Interactive Events

Integrated Experience

Once we were dreamers and adventurers set out to discover new lands, new people, and new ways. Once we were great explorers in search of hidden treasure, secret hide outs, magic lands. Trade shows can be a land for dreamers and adventurers in search of new ideas that will help their practice, business and lives. In a fast paced industry the momentum of marketing messages can be overwhelming. How do you reach the target audience and differentiate yourselves in a sea of information that is flying at the attendee ever more rapidly?

The answer is to go beyond the traditional approach. Treasure is available, waiting to inspire a new generation of dreamers. It is time to uncover the endless possibilities of an immersive experience.

Andrew Corporation was planning its next big event at CTIA in Las Vegas, this past April. The show marked an important milestone for the company. Andrew determined that rather than bring every product into the exhibit, the space would be visually driven through media, interactives and technology would replace the product displays. Attendees could interact with projected images that responded to their movement while learning about Andrew’s product benefits. By removing the products, Andrew was able to use a double deck structure to gain important meeting space.

The change from product heavy displays to technology was monumental. Andrew was now perceived as a company with technological solutions. Attendees gained a greater awareness of the full scope of Andrew’s offerings without having to see everything in a product heavy environment. Client encounters were meaningful and intentional with increased ROI per attendee.

The show was so successful that Andrew used the exhibit design in Europe. Catalyst maintained continuity between continents and the interactive marketing approach was seamlessly executed at both venues.

Catalyst is a single source marketing exhibit company. Together with our best-in-class partners we create immersive environments that deliver proven ROI.