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Do’s and Don’ts of Trade Show Booth Design

exhibit designWhen it comes to exhibiting your brand at a trade show, the littlest thing can make or break your success. Here is a brief list of trade show design “do’s and don’ts” to help you get started.


  • Use high-quality images — If you are displaying photos, make sure they are high resolution. No one wants to look at a blurry or pixelated picture. It is worth spending the extra money to get quality stock photography.
  • Choose you color palette carefully — Your color selection says a lot about your brand. You want your exhibit design to be eye-catching but also aesthetically pleasing. Too many colors will distract from your message.
  • Hire a trade show exhibit designer — The best thing you can do when preparing for a trade show is to hire a custom exhibit designer who understands trade show graphics. Too many company leaders think they can skip this step and do it themselves. If you are not an expert trained in graphic design, you will end up wasting thousands of dollars on a lackluster, unprofessional display that attracts the wrong kind of attention or none at all.


  • Go font-crazy — Never use more than two fonts on one display. Consistency and legibility are key. A graphic designer will suggest the use of a Sans-serif font like Helvetica, which is generally considered the easiest to read. Your font will depend largely upon your brand’s personality and identity, but always steer clear of overly decorative or flamboyant fonts. As for font size, the rule of thumb is to add an inch of height for every foot away viewers will stand in order to allow trade show visitors to read your text comfortably.
  • Load up on text — Trade show displays are not brochures. Of course you want your exhibit to be informative, but too much text can be seriously detrimental. The average trade show visitor spends about nine and a half hours looking at exhibits. They are not going to spend an extended period of time reading your blocky chunk of information. One rule of thumb when it comes to custom exhibits is to show, not tell. Don’t overwhelm your audience with facts; allow your product to speak for itself.
  • Crowd the graphics — Too much text is a bad thing, but so is the use of too many images. They say that your exhibit booth design should be 40% empty space.

Hiring a professional trade show exhibit designer will help you avoid these mistakes among others and work with you to create an effective display for marketing your brand. If you have any other advice for exhibiting at a trade show, please feel free to comment below.

Jordan Stocker Digital Marketing Manager

Jordan Stocker

Digital Marketing Manager

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