I Rented a Trade Show Exhibit…What Do I Do Now?
So, you’ve decided to rent your trade show exhibit. Deciding between buying and renting was an easy decision. By renting you will be saving yourself a lot of stress and your company a lot of money — which will hopefully be reflected in your per diem, right?
The average company allocates just over 31% of its total marketing budget to events and exhibiting, and more than $24 billion is spent annually on trade show displays. However, a whole 70% of these exhibitors set no specific objectives for their trade show exhibits. Hoping for the best isn’t a strategy, especially since events like trade shows are the second largest area of growth in media spending, just behind digital.
But here’s the thing: you are hiring a team of professionals in custom exhibit design services to help craft a unique booth that meets your needs, and you are saving money by renting!
So now that you have a beautiful trade show booth rental, how do you best put it to use? What’s next? Every company will require their own marketing strategy, but we can help you with the logistics.
Managing Your Exhibit Rentals
- Plan for the future
Now it’s time to take the next step and develop a long-term plan for your exhibit rentals. By doing this and committing to a multiple-show rental contract, you could save thousands of dollars. It would be wise to plan a trade show schedule that covers the next two to three years.
- Customize as you go
Exhibit rentals are more flexible than you may think. A quality trade show exhibit design company will offer customization so that you can achieve your individual marketing goals. The best companies will allow you to make changes throughout your contract, customizing your exhibit to adapt to unexpected challenges.
- Coordinate shipping
About 50% of the largest trade shows in the United States take place in just three cities: Las Vegas, Chicago, and Orlando. That means that you and your exhibit will be on the road frequently. Fortunately, when you rent, you do not have to manage your own exhibit property. You can work with your rental company to coordinate shipping for every show. After all, this is one of the reasons you chose to rent in the first place. Why deal with the headache that comes with dragging a trade show booth back and forth across the country?
There is more to trade show success than an attractive booth design. To really get the most out of your next show, make sure your staffers are fully prepared to represent your brand as well as your booth does.
Digital Marketing Manager