The Top 2 Reasons Renting a Trade Show Exhibit is a Smarter Move
If you are new to trade show marketing or you simply haven’t had a lot of luck at trade shows in the past, you may be weighing the pros and cons of renting versus purchasing trade show exhibits. Read ahead to learn all about the benefits of exhibit rentals.
The average U.S. trade show visitor spends about nine and a half hours viewing exhibits. In order to stand out in the crowd and grab their attention, your exhibit booth design needs to have that extra special something that only professional custom exhibit designers can provide.
But did you know that when it comes to your trade show exhibit, you have the option to rent a booth? You can still have a custom design without dishing out the big bucks to purchase an exhibit.
The Two Biggest Reasons to Rent Your Trade Show Exhibit
- Cost: It is as simple as it sounds. Exhibit rentals cost less than those you purchase, and you do not have to purchase a new exhibit for every show. The lower cost will allow you to spend more of your budget on other aspects of trade show marketing such as promotional items and staff training.
- Flexibility: Different shows attract different visitors, and your message or marketing campaign may change over time. Renting a booth provides the flexibility you need to keep your campaign fresh. You can change your structure, text, and graphics to target your message from trade show to trade show.
Your brand’s marketing goals and challenges are always changing. When you purchase an exhibit, you are making a long-term investment that becomes obsolete as your brand evolves. Unfortunately, a exhibit purchase can leave little room for updates and customization.
When you rent, you save money and leave room for new custom designs that are adaptable for any venue.
The average company allocates 31.6% of its total marketing budget to events and exhibiting, and more than $24 billion is spent annually for trade show displays. In fact, according to the “2014 Marketing Outlook” study by B2B Magazine, events are cited as the second largest area of growth in media spending. However, 70% of exhibitors fail to set specific objectives for trade shows exhibits. Use your funds wisely. Hire a trade show exhibit design company that offers the very best in exhibit rentals.
Digital Marketing Manager