Belkin – CES
- Location: Las Vegas
- Industry: ConsumerElectronics
- Size: 40x40 - 50x50
Treehouse: INNOVATORS ONLY
In an attempt to introduce Belkin’s new, innovative products to the CES show floor, Catalyst merged the warmth and simplicity of a treehouse with the modern elegance of Belkin’s technology. The focus of the exhibit was to relaunch the Belkin brand with a new logo and white-on-white illuminated graphics; new Wimo- and Wifi-enabled products were on display.
The futuristic treehouse included an enclosed conference space, open lounge, and lower level vignette areas. It created a welcoming atmosphere for attendees and embodied Belkin’s new brand and products.
The space was featured in Event Design Magazine for the modern design lines and creative use of fabric. It was also awarded one of the top awards for exhibit design in 2012.