CIVCO – RSNA
- Location: Chicago
- Industry: Healthcare
- Size: 20×20 - 30×30
Reach For the Sky
At Catalyst, we take pride in taking what we have and making the most out of it. For example, a 20×20 space at a show as large as RSNA can make it difficult to impact potential customers. However, we maximized space by using maximum height limit of 24 feet to create a massive architectural statement. Layered canopies to add a sweeping feel to the large structure and divided the space in two.
On one side, attendees were able to interact with product demos and experts; on the other, they enjoyed some R&R with lounge chairs and foot massage machines while they watched an informational video that demonstrated the value of Civco. The result was a deeper, more substantive exhibit than attendees are used to.
After a long day of roaming the great expanse of the RSNA show floor, kicking back with a foot massage and a movie was a huge hit with attendees. They left the booth rested, relaxed, and informed about Civco’s valuable solution offerings.