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  • GungHo Trade Show Exhibit Pax East 2015 - Front Right Side of the Booth (Up)

    GungHo - PAX East

    Puzzle & Dragons

  • GungHo Trade Show Exhibit Pax East 2015 - Left Back Side of the Booth
  • GungHo Trade Show Exhibit Pax East 2015 - Middle Left Side of the Booth
  • GungHo Trade Show Exhibit Pax East 2015 - Front Left Side in the Booth
  • GungHo Trade Show Exhibit Pax East 2015 - Gaming Area Within the Booth

GungHo – PAX East

  • Location: Boston
  • Industry: ConsumerGaming
  • Size: 40x40 - 50x50

Dragons on Every Device

GungHo creates fun products. That’s why they turned to Catalyst to epitomize this in the release of their newest title, Puzzle & Dragons, at Pax East. The 50×50 space became a playful, fun haven that showcased the game on a litany of devices. Using dynamic theatrical lighting to accent our artwork, we created a cartoon-like atmosphere, almost bringing the attendee into the game.

Built-in monitors were used to live-stream the gameplay as attendees tested the new game on handheld devices. This functioned both as a live demo with actual gameplay, as well as a stage for the inevitable overly competitive participants — if they were going to show off, at least they showed off the game too!

Mario!

We had some celebrities hanging out at the exhibit to meet and greet with attendees.