GungHo – PAX East
- Location: Boston
- Industry: ConsumerGaming
- Size: 40x40 - 50x50
Dragons on Every Device
GungHo creates fun products. That’s why they turned to Catalyst to epitomize this in the release of their newest title, Puzzle & Dragons, at Pax East. The 50×50 space became a playful, fun haven that showcased the game on a litany of devices. Using dynamic theatrical lighting to accent our artwork, we created a cartoon-like atmosphere, almost bringing the attendee into the game.
Built-in monitors were used to live-stream the gameplay as attendees tested the new game on handheld devices. This functioned both as a live demo with actual gameplay, as well as a stage for the inevitable overly competitive participants — if they were going to show off, at least they showed off the game too!
We had some celebrities hanging out at the exhibit to meet and greet with attendees.