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  • Harris Trade Show Exhibit HIMSS 2015 - Front and Center of the Booth
  • Harris Trade Show Exhibit HIMSS 2015 - Front Right Side of the Booth
  • Harris Trade Show Exhibit HIMSS 2015 - Conference Area in the Booth
  • Harris Trade Show Exhibit HIMSS 2015 - Information Desks in the Booth

Harris – HIMSS

  • Location: Chicago
  • Industry: Electronics
  • Size: 40x40 - 50x50

Lounging and Learning

Every important business relationship begins with one very important, very simple step: a conversation. That’s why Harris wanted to create an environment for open conversations between attendees and representatives. In order to facilitate the all-important conversations, we created different zones highlighting their offerings and recent work.

We designed the exhibit to feel comfortable and relaxed, creating an environment that fostered conversation and encouraged attendees to network in Harris’ space. The environment felt more like a big-city lounge than a trade show exhibit, and attendees seemed to enjoy the difference. The change of pace did not go unnoticed, and Harris’s exhibit became a hotbed for conversations. Harris hoped to build momentum in the healthcare industry by showcasing their communications application at HIMSS. The conversations their exhibit generated helped them do just that.