RSA – RSA Conference
- Location: San Francisco
- Industry: Information Technology
- Size: 60×60 - 70×70
Who Doesn’t Like A Light Show?
This year’s RSA Conference marked the second year of RSA’s goal to redefine their brand image and bring the industry up to speed on their full range of offerings. Many of last year’s successful elements were included in this year’s exhibit which gave the space a familiar feel – reinforcing the message in attendee’s minds.
Last year, RSA developed a video game utilizing Oculus Rift technology to gamify the presentation of RSA’s products at last year’s conference. Because RSA had invested in this interactive element in the year prior, we were able to integrate this incredible element for minimal cost.
Each presentation in the exhibit was introduced with a light show and booming electronic music that was impossible not to notice anywhere on the show floor. We used projection mapping all around the presentation area which gave the space a dynamic experience.
Given the custom look of this exhibit, one would probably assume this booth was purchased, but this exhibit was comprised completely of rental elements. RSA understands how to perfectly leverage the value of a rental system to keep their exhibit fresh every year, without the overwhelming cost that comes with purchased exhibits.
Exhibit Construction Time Lapse
Click the link below to watch a time lapse video of the exhibit being built and populated during the show.