Siemens – RSNA
- Location: Chicago
- Industry: Healthcare
- Size: 80×80 & Larger
An Accomplishment of Galactic Proportions
This Siemens exhibit won most memorable exhibit of RSNA 2014! The robust, razor-like header sliced through the Siemens space and provided a towering and iconic focal point for the brand. The ‘launch pad’ area along the main aisle was defined by gloss-white raised flooring, making this focal zone bright and open for business.
The crowning touch to the exhibit was created by the “Galaxy,” a beautiful molecular array of monitors and lights. As people orbited this feature, the content on the monitors and the lighting changed, creating a dynamic, personalized experience for each attendee.